Social Media Marketing Podcast

Wondering why your Instagram content isn't converting the way it used to? I interview Ellen Mackenzie to discover a three-part Instagram marketing strategy for 2026.

• Why Instagram Feels Different in 2026
• How to Create Natural-Feeling Instagram Reels for Marketing
• How to Create Natural-Feeling Instagram Carousels for Marketing
• How to Find Your Format Mix and Posting Cadence With Instagram Metrics
• How to Amplify High-Performing Organic Instagram Posts With Paid Ads

Guest: Ellen Mackenzie | Show Notes: socialmediaexaminer.com/731

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Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how to use AI on LinkedIn without getting flagged.

• Using LinkedIn Collaborative Posts & Creator Marketing
• Using LinkedIn Campaign Manager Brand Kit for Ads
• Using LinkedIn Collaborative Posts to Drive Reach Beyond Company Pages
• Using AI-Powered People Search for All US Users
• Using the LinkedIn Creator Marketplace: How to Pitch B2B Influencers & Thought Leaders
• Understanding LinkedIn’s In-Network vs. Out-of-Network Analytics

Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/730

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Wondering how to turn casual Instagram photo slides into a consistent lead generation system? I interview Katelyn Rhoades to learn how to use Instagram carousels to build a loyal following, generate leads, and drive sales without ever hitting record on a Reel.

• Why Instagram Carousels Outperform Reels for Many Creators
• Choosing the Right Visual Style for Instagram Carousels
• Writing Instagram Carousel Hooks
• Structuring the Instagram Carousel Story Arc
• Turning Instagram Carousel Engagement Into Revenue

Guest: Katelyn Rhoades | Show Notes: socialmediaexaminer.com/729

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Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewers

• Why YouTube on TV Changes Marketing
• Optimize Your Channel Banner and Thumbnails for TV
• Create Longer, Episodic Content for the Couch Audience
• Understand YouTube's New Unique Reach Metric
• Prepare for Ask YouTube and AI-Powered Search on TV
• Take Advantage of YouTube's TV Commerce Features

Guest: Liron Segev | Show Notes: socialmediaexaminer.com/728

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Struggling to get traction on LinkedIn despite posting consistently? I interview Kasey Brown to discover a three-part framework for writing LinkedIn posts that capture attention, hold readers through to the end, and drive meaningful shares.

• Making the LinkedIn Content Gap Work for You
• The Triple S Framework for LinkedIn Content: Stop
• The Triple S Framework for LinkedIn Content: Stay
• The Triple S Framework for LinkedIn Content: Share

Guest: Kasey Brown | Show Notes: socialmediaexaminer.com/727

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.